Russell Brunson -Traffic Secrets
Russell Brunson is a seasoned online businessman. He founded his first online business as a student at Boise State University, and a year after graduation, he had sold goods and services worth more than a million dollars. One of the world's fastest-growing software startups for digital marketers, ClickFunnels, was co-founded by him. Using the concepts from his books, Russell Brunson and his collaborators bootstrapped ClickFunnels without the use of venture money. Dotcom Secrets and Expert Secrets are two of his many commercial bestsellers.
The huge Internet traffic secret is that you don't really need to generate it. Online communities already contain your ideal clients. The trick is figuring out where they are, using a funnel to add them to your mailing list, and then continuing to add value so that your list expands. If you succeed in doing that, you'll have a pool of clients who are familiar with you and more likely to buy anything you have to offer when you launch your next product. Before you need it, dig your well.